Gender and Capitol

Idealogies of gender and capitol/(al?) impact our daily lives through systems like family adverstising marriage love and shopping, by sort of laying out a foundation upon which people are expected to act upon. Gender idealogies dictate and really try to push for differences between what men and women should value in their lives. In america, we strive to fit in with typical american households, where there's the all american boy and all american women that are roles generated for everyone to follow. Men are supposed to be manly and consume large amounts of meat, beer and watch sports, while women are supposed to love being housewives and enjoy things like cooking, sewing, shopping and make up. Different products are marketed to the different sexes, ages, and sometimes even races. The concepts of gender are both used to target certain demographics based on societal norms and stereotypes, but at the same time, end up creating and propagating what's perceived to be male and female in order to make money off those they believe will consume them. It also creates stigma for those who enjoy something that is primarily marketed to a certain sex. Gender also affects ideas of love and what role the men and women are to play in a relationship. When you watch stupid romantic comedies, the women, though dependent with self sufficient jobs, recieve backlash from their friends and family for not having a man in their life to sort of take care of them and submit to, because men are "supposed to be the breadwinners". While the men, are presented as strong and manly and tough, and be the reasonable one OR the jealous one, and she goes ahead and goes "weak in the knees for him". Though the men may not always be tough, they usually have muscle tone and have humor, and give girls sort of a template on which to base their choices on, while the men set out for the girls they seemingly can't have, because the women are a prize to be had. Both men and women are portrayed in movies, advertising, music as highly sexualized/vigorously masculine or feminine beings and being outrageously attractive, based on whatever has been agreed is attractive to the society. In some asian countries, very feminine men are revered.  Today women's salaries are just as important as men's in terms of bringing income, yet women still generally desire a "successful man" who earns alot.