Ideologies

       The ideologies we possess dictate how we perceive the world.  I believe that an ideology is something that can be changed or altered if an individual desires, and that an individual possesses different ideologies based on different subject matters. Furthermore, when the subject changes, the ideology may change as well.

       For instance, consider the following situation.  A male CEO of a company has a wife whose primary job is staying home and caring for their three, young children.  This man may believe that he is adhering to his individual ideological perception of gender and family - he is the man, so he has the big-time job to "bring home the bacon" while his wife stays home to be with the kids.  Since he is the CEO of, let's say, an advertising company, he knows how to target audiences and therefore appeal to select groups. When he's trying to reach the young, female audience, his company knows to employ the color pink over blue or red; on the other hand, when targeting young boys, this CEO knows to aim towards Hot Wheels over Barbie, and create a semi-macho tone of the advertisement over a lovey-dovey-like tone that girls may enjoy.

      The above circumstance is only an example, some people do possess the described ideologies while others do not.  Nonetheless, the above family describes a man who possesses particular ideologies, and those distinct ideologies significantly impact his life.  Thus, I am trying to show that a person's ideologies facilitate the choices we make on a daily basis.  Ideologies are very powerful and that is why they are so important to study and to be conscious of in relation to oneself and to others.