Gender ideologies, however weakened they may seem, are still present in today’s society. Although there is much more of a focus on promoting gender equality, it is clear from the many advertisements that intrude on our daily lives that women are still trapped in the domestic sphere. Most, if not all, commercials and advertisements for cleaning products are directed at a female audience. Whether the advertisement features a woman using the cleaning product or a man unsure of what to do with it, these commercials all suggest that women are the gender meant to be cleaning in the home and men do not belong in this field of life. These commercials are harmful in the fight for gender equality because they mindlessly promote the ancient ideologies that have kept women in the domestic sphere for so long.
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