Thursday, March 22, 2012

Bordo: Eating Disorders

In chapter one of Bordo's Hunger as Ideology, its ironic how girls in the modeling or media industry watch their weight constantly, yet they are portrayed as healthy individuals but the tactics they use to stay thin are not healthy. Most women look at the commercials and want to look identical to the thin women, but little do they know the tactics they use are dangerous. Not eating a full meal or not eating at all is a way to tear your body down. Also Bordo made an interesting point that women's desire for food is used as a metaphor for women's sexual appetite. I didn't notice this idea until I read her essay, its funny because in the commercials the girls that are eating the low fat dessert are constantly licking their fingers and the spoon in a sexual way. The reading brings food, sexuality, and desire into one.

2 comments:

  1. I completely agree with this. Many celebrities are portrayed as healthy individuals when in actuality their eating behaviors result in short-and-long consequences for their health and body. The idea of looking thin has become such an integral part of today's culture that people are willing to sacrifice their future health for momentary satisfaction.

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  2. I think this is spot on. In addition to this interpretation, it is also true that ads and magazine companies use photoshop to highlight women's thinness and thus, they create an even more extreme of the ideal of thinness, which in turn perpetuates the cycle of everyday women trying to achieve an unachievable body.

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