Susan Bordo

In the chapter “Hunger as Ideology”, Susan Bordo talks about how advertisements has not only shows slenderness size and shape of the women’s body, but also influence girls from young age that they need to control their hunger. Because of the societal and cultural influences, girls diet and try to become thinner by controlling their hunger and therefore they cannot take pleasure in eating food. The control of female hunger is a discipline, whereas males in the advertisements show they have voracious appetites. Men eating a lot and eating compulsively is considered “natural” and “loveable”. Women feeding the other are seen as feminine and it is a feminine pursuit.