Capitalism and patriarchy are the two most dominant forces within American society. Our economic growth or decline depends on the capitalistic market and consumer behavior, which is often determined or greatly influenced by the patriarch within our society.
For example, the primary purpose of advertisements is to make an audience feel that they must have a particular product or service. In order to portray this point, the advertisement describes something in your life that is currently inadequate, but through the purchase of their product or service, this inadequacy will immediately disappear! This strategy that companies use to drive people to their product or service is good for capitalism but poor for society. It is in this situation - when advertisers make people feel inadequate - that physical and psychological problems begin, such as eating disorders or clinical depression. Although I understand the capitalistic purpose behind advertisements, they are not always ethical, and companies should be able to find a way to get their point across to their audience without causing physical or psychological, and possibly long term damage, to any audience or group.
No comments:
Post a Comment