Relationship between beauty, capitalism and patriarchy

Women are always in some sort of struggle whether it is looking better physically than other women or trying to fight for power with males. Women have a tendency to compete with each other and physicality is one of the most dominant subjects in their "competition". Thus comes in physical surgery, cosmetics, and clothing. Women waste tons and tons of money on these things, and its not also to look better than other women, but to look better for males, so that they will be "the chosen one" for relationships. Women are the bigger consumers. Plus, hasn't anyone noticed that there's more choices of clothing, swimwear, and shoes for women? This plays a role in capitalism. As for patriarchy, as stated before, women try looking good for men too. Because men are the one's to choose a lady, and the one's to propose... And today physical appearance is getting more and more important...