Beauty, Capitalism and Patriachy

Women always strive to be beautiful. They do surgery, botox and dieting in order to look beautiful. When capitalists advertise their products, they always feature thin and light skin women in their advertisement. They then produce a lot of cosmetic products for women as if women will achieve the unrealistic level of beauty that is always portrayed in the advertisement when they use their products. First of all women that feature in the advertisement don't look like that in real life. So even if women use beauty products that are commercialized at a large scale, they still won't reach the level of beauty as in the advertisements. That is the reason they opt for surgery, diet and botox. Men prefer to date women that are beautiful. This suppresses women to always strive for beauty they can't achieve.