Beauty, capitalism and patriarchy

Women are always competing against each other. They go on different diets, do surgeries and etc to look better than other women. Cosmetic surgeries have increased significantly in recent years. That’s because a lot of women who are not happy with their appearance, want to change how they look and become that “perfect woman” they’ve created in their own minds. The relationship between beauty, capitalism and patriarchy is shown through many different ways in society. For example, advertisements for cosmetics always show beautiful women. And this makes women to buy those products because they think they will reach to that imaginary level of beauty by using those products, so that they look beautiful through men’s eyes.