Bordo

In  “Hunger as Ideology”, Susan Bordo shows how advertisements deliver improper images of the women’s body and influence people. For example, many young-aged girls see the images from ads and believe they are fat even though they are not at all. So they start on diet and control their hunger. It is really unnecessary and sometimes dangerous for young girls. Because of the wrong images about women's body made by ads and movies, girls misunderstand they should have such body shapes to be accepted by this society and culture. They even take medicines which control their appetite to become thinner. However, usually, the wrong body images are from commercial ads. The ads sell medicines and many products to stimulate women. People expect all women have such nice body shapes like ads. As a result, women get stressed out, so purchase products from the ads. On the contrary, mem from ads usually eat a lot but nobody feel stressed out because of it.