Beauty, Capitalism, and Patriarchy

It is tough reality in which women are force to be dominated by men though the majority of men do not say that they control women. In fact, most women want to be beautiful. However, the root cause of it would be that men forced them to become beautiful because they want to possess beautiful women. In society where capitalism is already settled, patriarchy also follows and pressure women continuously. Women are same human beings as men, who can work both physically and technically. However, the human society does not allow women to do whatever they want to freely. It is a miserable situation that women are forced to spend their money and strive to become beautiful exteriorly. It is necessary for women to find the real beauty in their lives as soon as possible.

Beauty, Capitalism, and Patriarchy

Women are obsessed with their physical appearance and they want to become perfectly beautiful, given heterosexual men want beautiful women as their partners. Even though women have the power to work outside out of domesticate work and have the power to vote, they are still dominated by men. This is a patriarchy because they are forced to become beautiful. However, in reality they tend to strive for the unattainable perfection of beauty. As the industry of female beauty arises along the technologies of plastic surgery, women can pay business a lot in exchange for beauty. Plastic surgery has become a profitable capital.

Beauty, capitalism and patriarchy

Women are always competing against each other. They go on different diets, do surgeries and etc to look better than other women. Cosmetic surgeries have increased significantly in recent years. That’s because a lot of women who are not happy with their appearance, want to change how they look and become that “perfect woman” they’ve created in their own minds. The relationship between beauty, capitalism and patriarchy is shown through many different ways in society. For example, advertisements for cosmetics always show beautiful women. And this makes women to buy those products because they think they will reach to that imaginary level of beauty by using those products, so that they look beautiful through men’s eyes.  

Beauty, Capitalism and Patriachy

Women always strive to be beautiful. They do surgery, botox and dieting in order to look beautiful. When capitalists advertise their products, they always feature thin and light skin women in their advertisement. They then produce a lot of cosmetic products for women as if women will achieve the unrealistic level of beauty that is always portrayed in the advertisement when they use their products. First of all women that feature in the advertisement don't look like that in real life. So even if women use beauty products that are commercialized at a large scale, they still won't reach the level of beauty as in the advertisements. That is the reason they opt for surgery, diet and botox. Men prefer to date women that are beautiful. This suppresses women to always strive for beauty they can't achieve.

Bordo

In  “Hunger as Ideology”, Susan Bordo shows how advertisements deliver improper images of the women’s body and influence people. For example, many young-aged girls see the images from ads and believe they are fat even though they are not at all. So they start on diet and control their hunger. It is really unnecessary and sometimes dangerous for young girls. Because of the wrong images about women's body made by ads and movies, girls misunderstand they should have such body shapes to be accepted by this society and culture. They even take medicines which control their appetite to become thinner. However, usually, the wrong body images are from commercial ads. The ads sell medicines and many products to stimulate women. People expect all women have such nice body shapes like ads. As a result, women get stressed out, so purchase products from the ads. On the contrary, mem from ads usually eat a lot but nobody feel stressed out because of it. 

beauty, capital, patriotism

Women have inadvertently traded one freedom for another, in the form of being able to achieve power, yet they are confined to the way their bodies look. They go to extremes to pay the price in order to achieve the ever unattainable idea of beauty, by waxing, dieting,drugs/botox, cosmetic surgery, and heavy use of makeup as well as an expensive or revealing warddrobe. Rather than focusing soley on housework and domestic matters, women are able to get high paying jobs and education, but they are now obsessed with their own physical appearances.  Beauty is for women like strength is for men, all women want to be beautiful, and all heterosexual men want a beautiful woman. Beauty is about emphasizing "womanly" features, but being a regular girl is no different from a man being a drag queen.  They all use the same masks, pads, and tricks. The standards of beauty and conforming, affect people on different levels, not only striving to look younger and thinner, but also to appear less ethnic (such as asian eyelids). In America caucasian is still the standard of beauty, as different races try to erase their cultures by assimilating to the american way and changing how they look. The poor self perception is so bad, that many can't admit to themselves why they have surgery or diet. Women are forced to be beautiful, or be shunned. This is a form of patriarchy, because beautiful women are the ones who are desired by rich men. Beauty is also a status symbol and one can attempt to buy beauty in our capitalistic society by purchasing designer clothes, and altering ones face/body through plastic surgery. The pettiest things can cause disatisfaction, and an obsession with correcting it.

Relationship between beauty, capitalism and patriarchy

Women are always in some sort of struggle whether it is looking better physically than other women or trying to fight for power with males. Women have a tendency to compete with each other and physicality is one of the most dominant subjects in their "competition". Thus comes in physical surgery, cosmetics, and clothing. Women waste tons and tons of money on these things, and its not also to look better than other women, but to look better for males, so that they will be "the chosen one" for relationships. Women are the bigger consumers. Plus, hasn't anyone noticed that there's more choices of clothing, swimwear, and shoes for women? This plays a role in capitalism. As for patriarchy, as stated before, women try looking good for men too. Because men are the one's to choose a lady, and the one's to propose... And today physical appearance is getting more and more important...