Beauty, Capitalism, and Patriarchy

I feel like the pressure to be perfect is something that is driven by capitalism but is perpetuated by our own image of ourselves.  People tend to have a much lower opinion of themselves than others do, and as a result are often more susceptible to the extreme standards set by society.  Ultimately, it is their opinion that matters to marketers when selling a product, as they will be the ones to buy the product being advertised.  The disconnect occurs when a much higher pressure is placed upon women to appear both perfect and desirable to men and superior to other women.  Men, on the other hand, have less of an obligation to compete with each other; the women are there to be chosen by men, not the other way around.

Beauty, Capitalism, and Patriarchy

Though women today have many more opportunities to work outside the domestic sphere than they did years ago, they remain imprisoned by a patriarchal society that dictates various aspects of their lives, even down to the way they look and dress. Men hold power in our society and women are expected to strive to achieve an impossible standard of beauty simply to "get guys." Because the perfection that is expected of women is unattainable, women lose just as much power over their own life as they gain by being able to work beyond the domestic world. In essence, as long as women are viewed as objects that are intended to be judged for beauty by men, they cannot achieve power and remain inhibited.

Beauty, Capitalism, and Patriarchy

It is clear that capitalism dominates American culture. All advertisements are sexually charged, urging both men and women to never stop "improving" your body and looks. The pressure to use  these "self-improving" products, surgeries, and workouts. This shallow value system causes many man and women to value beauty over all other attributes, though there are significantly higher pressures for women to be physically attractive The beauty industry exploits people's insecurities for profit. They  never stop pointing out flaws, causing people to continuously pour their money into the beauty industry as everyone chases an unattainable image.

Beauty, Capitalism, and Patriarchy

It is tough reality in which women are force to be dominated by men though the majority of men do not say that they control women. In fact, most women want to be beautiful. However, the root cause of it would be that men forced them to become beautiful because they want to possess beautiful women. In society where capitalism is already settled, patriarchy also follows and pressure women continuously. Women are same human beings as men, who can work both physically and technically. However, the human society does not allow women to do whatever they want to freely. It is a miserable situation that women are forced to spend their money and strive to become beautiful exteriorly. It is necessary for women to find the real beauty in their lives as soon as possible.

Beauty, Capitalism, and Patriarchy

Women are obsessed with their physical appearance and they want to become perfectly beautiful, given heterosexual men want beautiful women as their partners. Even though women have the power to work outside out of domesticate work and have the power to vote, they are still dominated by men. This is a patriarchy because they are forced to become beautiful. However, in reality they tend to strive for the unattainable perfection of beauty. As the industry of female beauty arises along the technologies of plastic surgery, women can pay business a lot in exchange for beauty. Plastic surgery has become a profitable capital.

Beauty, capitalism and patriarchy

Women are always competing against each other. They go on different diets, do surgeries and etc to look better than other women. Cosmetic surgeries have increased significantly in recent years. That’s because a lot of women who are not happy with their appearance, want to change how they look and become that “perfect woman” they’ve created in their own minds. The relationship between beauty, capitalism and patriarchy is shown through many different ways in society. For example, advertisements for cosmetics always show beautiful women. And this makes women to buy those products because they think they will reach to that imaginary level of beauty by using those products, so that they look beautiful through men’s eyes.  

Beauty, Capitalism and Patriachy

Women always strive to be beautiful. They do surgery, botox and dieting in order to look beautiful. When capitalists advertise their products, they always feature thin and light skin women in their advertisement. They then produce a lot of cosmetic products for women as if women will achieve the unrealistic level of beauty that is always portrayed in the advertisement when they use their products. First of all women that feature in the advertisement don't look like that in real life. So even if women use beauty products that are commercialized at a large scale, they still won't reach the level of beauty as in the advertisements. That is the reason they opt for surgery, diet and botox. Men prefer to date women that are beautiful. This suppresses women to always strive for beauty they can't achieve.