Gender and Capitol

Recently, major gender inequalities have diminished among most aspects of our daily lives. Women are now able to work in business' around the world and men are able to stay home with the family. Divorce now goes both ways. Men are beginning to involve themselves in the lives of their children just as much as women. Shopping is no longer a woman's "sport", and we now see just as many shoes available for men as women. However, advertising and the media still like to stereotype the desires of both genders, feeding to the mental process of finding a partner. Women see strong, hardworking men in every advertisement that is supposed to appeal to their needs. Likewise, men are showered with images of thin women who are the perfect "housewife"; cleaning, taking care of the kids. Women are still advertised as the caretakers while men are the workers. Of course, there is a reason that the media and advertisements appeal to these senses; our desires are still largely linked to stereotypes of gender differences. Women want to be financially taken care of even if they have the ability to support themselves, while men want constant attention, whether it is being cooked for or cleaned after. These are stereotypes that our desires are constantly searching for, and they will not disappear until our view of the opposite sex changes. In the past, this was a physical battle that needed to be fought. Today, the battle is mental.