Sunday, January 29, 2012

Gender ideologies

Women have been degraded all over the world for thousands of years and they weren’t treated equally, because they had no rights to begin with. I believe that even though many of these inequalities between genders have been decreased, but there are still some ideologies left over. For instance, a lot of women are now working full-time and then coming home to work another full-time job. However, their household labor is generally unpaid, because everyone sees that as their responsibility. Also in advertisements we still see women being portrayed with those ideologies. For example, in the ads that are related to cleaning or cooking products, we always see women cleaning the house or cooking with using those products. However, we usually see men in the ads that are promoting “power”. I think one of the important reasons of these ideologies in social media is the audiences that are still thinking that way about gender, so media have to portray men and women with those ideologies.

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